Zara And Its Major Rivals - 1995 Words

Introduction ZARA in Spain By the early 1980s, the company began spreading beyond the borders of Galicia to the rest of Spain. In 1986, the brand had opened clothing stores in most of Spain s major cities including Valladolid, Zaragoza, Barcelona, Seville, Valencia, Madrid, Bilbao and Malaga The world s largest clothing retailer has been able to cope with the financial crisis better than most of its rivals, helped in part by the expansion of shops in fast, growing commercial centres and also by offering affordable fashion at a fraction of the cost of designer fashions. This case provides information on Zara and its major rivals in the industry to highlight the challenges and opportunities facing companies who are competing on a global basis. Zara is the biggest player in the clothing retail sector and leads the way in sales and consumer growth whilst being recognised Missions, Objectives and History Zara’s mission was always to provide the consumer the ability to purchase high quality clothing and footer with the latest trends with same look as the high fashion luxury brands at an affordable price for the everyday man or woman which has led to their steady rise and leading to customers being loyal and sticking with brand for a long period of time. Zara is a name that seems to always come up when people talk about Spanish fashion. It is one of Spain’s most famous clothing brands and Zara stores can be found all over the world. The company was founded in 1975 by AmancioShow MoreRelatedEssay on The Fashion Industry: Zara1467 Words   |  6 Pagesquality. Fast fashion has been able to meet the needs of consumers while trying to acquire major merchandize turnover to retailers than local rivals. 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The technology process continues on the manufacturing lines and all the way to the final saleRead MoreInformation Systems and Operations Management1750 Words   |  7 PagesPlease read the article: Zara: Fast fashion from savvy systems available for free at http://www.flatworldknowledge.com/pub/gallaugher/41128#pdf-7 This article makes up Chapter 1 of the free, open access book titled, Information Systems: A Managers Guide to Harnessing Technology, by John Gallaugher. Please ensure that you read the entire Chapter 1 of the book consisting of 3 parts (Part 1 Introduction; Part 2 Don’t Guess, Gather Data; and Part 3 Moving Forward). Now answer the questions below: